My Top 5: Breweries I Want to See in South Carolina

Top-5

It’s always great to see a new brewery begin distributing in South Carolina, and 2012 has been one of the strongest years in recent memory. During the past 12 months, Founders and Foothills have returned to the Palmetto State after a too-long absence, Coast and Holy City upped their distribution to the Midlands area, and a wealth of new breweries began distribution.

Since January – and this is off the top of my head – Green Flash, Aviator, Anderson Valley, Breckenridge, Goose Island and Lazy Magnolia have all found a home in South Carolina. (I’m sure there have been more, but they escape me right now.) While there’s no indication of who will be the next to announce distribution here, 2013 will certainly see a few new breweries pop up.

That got me thinking of which breweries I wanted to see distributed in South Carolina. After perusing my Untappd profile and weighing the options, I’ve compiled a list of the five breweries I hope to see distributed around here sooner or later.

There are a few caveats. Of course I’d like to see regional breweries in Georgia or North Carolina move into their neighboring state, but I don’t feel as if they’re so out of reach that I couldn’t visit or have a friend send me some without much time or effort. There are others – Russian River, Three Floyds, Cigar City, etc. – that everyone wants and of course would be welcomed but I honestly don’t see popping up around here anytime soon, if ever. (Cigar City, maybe, but RR and FFF? Never.)

But for the following breweries – all of which already have or will soon have a home in surrounding states – it’s reasonable to assume they could move into South Carolina fairly easily, and if the market demands it. So, in no particular order, here’s who I’d like to have ‘round these parts.

Boulevard-Brewing-Logo

Boulevard Brewing Co.

My first taste of Kansas City, MO’s Boulevard came a little more than a year ago while I was at Fort Leavenworth, KS, for a conference. Around those parts, Boulevard flows like water. They’re one of the biggest breweries in the midwest, meaning their Pale Ale, Single-Wide IPA and Unfiltered Wheat Beer are everywhere. Every bar has it and there was even a Boulevard tap house in the airport as I was flying out. (I killed a good bit of time there before boarding sampling a bunch of different beers.)

Ever since then, I’ve been hoping to get another taste. Which I have … during trips to Georgia and North Carolina, where the brewery is distributed in the Southeast. Fortunately, instead of starting out with just core brands, those states have gotten seasonal offerings as well as the Smokestack Series, which is where they shine. The Tank 7 Farmhouse Ale, Long Strange Tripel and Dark Truth Stout are all superb, and I have a bottle of their Sixth Glass quad taunting me in my fridge.

Boulevard has a sort of nostalgia for me. Aside from being excellent, I first got to try them on one of the most memorable trips of my life. Seeing how quickly and robustly they debuted in surrounding states makes me think it won’t be too long before we see them in South Carolina.

21stAlogo

21st Amendment Brewery

Another great brewery that taunts me from just across the state line is San Francisco-based 21st Amendment, named – of course – for the amendment that gave America beer yet again.

As with Boulevard, both North Carolina and Georgia receive 21st Amendment regularly, which means I’ve had the opportunity to have every one of their regularly released beers time and time again. And time and time again, I am consistently pleased with what they put out.

Hell or High Watermelon is one of my wife’s favorite beers. No matter where we go or what season it is, if she sees a six-pack, she’s going for it. I prefer the oak-aged Hop Crisis DIPA or the insanely complex and even more insanely delicious Monk’s Blood, but everything they put out has never disappointed.

And that’s why I want them here. For a brewery to be that consistent and that good speaks to the quality of their product. And newer beers such as Marooned on Hog Island make them even more desirable. It’s the kind of beer I’d pick up on the way to a party without a second thought (when I’m not drinking local, of course.)

sixpoint-brewery-610x390

Sixpoint Brewery

It’s good to have friends in high places, or at least friends in higher places on the map. Especially if they live right around Brooklyn, home of Sixpoint. For me, it means tallboy canned goodness from the formerly draft-only brewery arrive via beer mail on the regular.

Outside of the Northeast, it’s hard to find anything from Sixpoint. But that will change soon as the brewery recently announced they’ll begin distributing in Atlanta, which is generally viewed as a major test market for the Southeast. While they’re still a really small brewery, it’s reassuring to know they’re taking an interest in my neck of the woods.

At this point, I’ve tried two seasonals – Autumnation and Apollo – and two of their newer core beers – Resin and Brownstone – and the brewery is 4-4 with me. As I write this, I have a back of Diesel (another one I’ve had but not reviewed) en route from New York. Based on the word that this year’s batch is much improved, I suspect they’ll be 5-5 soon enough.

lPortLostAbbeyLogo

Port Brewing Co./The Lost Abbey

It’s hard to pick which brewery I like more: Port, which generally focuses on big West Coast-style beer, or TheLost Abbey, which specializes in Belgian-style offerings.

Fortunately, I don’t have to choose between one or the other, because if the San Marcos, CA, brewery ever gets around to crossing to South Carolina from Georgia or North Carolina, we’ll likely get both.

When it comes to hoppy beers, Port excels. Their Wipeout IPA and Mongo DIPA are both just so damn good and incredibly strong West Coast beers. But they’re not limited to hoppy beers. Old Viscosity was superb, as was Older Viscosity, which I enjoyed the night before my wedding earlier this year.

And being a fan of Belgian-style beers, The Lost Abbey has always impressed with with a different take on some classic styles, such as their Judgement Day quad and the Ten Commandments Belgian strong ale. And the stouts I’ve had – Serpent’s Stout, Deliverance – have been phenomenal and made it incredibly hard to not crack open the bottle of Angel’s Share I have in my cellar.

epic_logo

Epic Brewing Co.

Who would have thought the heart of Mormonism would be responsible for some incredibly inventive and tasty beers?

That’s exactly what Utah-based Epic Brewing has been doing in just a few short years. (Don’t confuse them with the New Zealand brewery of the same name, which is also great.) These guys aren’t playing around with their beers either. They specialize in big beers in more ways than one. Most of the beers I’ve had from them come from their limited Exponential Series, including the Sour-Apple Saison, Elder Brett, Brainless on Peaches, Fermentation Without Representation and the almost-too-good-for-words Big Bad Baptist.

Specializing in big over-the-top beers can sometimes backfire, but Epic does it right. They’re not big for the sake of being big. They’re trying to up the game and bring the respective styles up a notch. Their beers are intensely flavorful, creative  and – most importantly of all – incredibly enjoyable.

What’s the Hype All About? (The Session #70)

Welcome to Planet Hype! Black Tuesday, Darkness and Kate the Great on Aisle 1. Westy 12 on draft.

It’s hard to say exactly where the hype surrounding any particular beer begins, and why some beers get much more hype than others.

Does it begin with the brewery when they announce they’re concocting some quad-hopped bourbon wine whiskey barrel-aged imperial IPA double stout brewed on the peak of a mountain? Does it start among friends with the both half-mocking, half-bragging, “What do you mean you haven’t tried the Pliny/Black Tuesday hybrid?! It’s soooo good!” Or is it a mix of both, with insatiable beer drinkers lining up for days to get the latest and greatest from their favorite brewery, only feeding the beast that much more?

That’s the question posed by David of Good Morning … as part of this month’s edition of The Session: How much does hype affect a beer, is it a good or bad thing and what does it mean when a beer doesn’t live up to the hype. Here are my thoughts:

How much does hype affect a beer?

There’s no denying there’s a wealth of hype in the beer world. Every few months, some new bottle is released to much fanfare. People line up for days on end or buy buckets of raffle tickets or stay glued to their computer screens just for a chance to buy a bottle of The Bruery‘s Black Tuesday or Three Floyds‘ Dark Lord, or even just a glass of Russian River‘s Pliny the Younger.

Hype can be a double-edged sword. On the one hand, it can build up a brewery’s clout and help elevate a style. For a smaller brewery not often mentioned in “best in the world” discussions, it can help grow their profile. That’s true in the Carolinas with breweries such as Foothills, a great brewery that might not get much attention outside the Southeast if not for their excellent Sexual Chocolate Imperial Stout. And as they say, competition is a good thing, and having a brewery put out a “Pliny killer” or some barrel-aged imperial stout that people go gaga for can cause other breweries to step things up and try to top it.

On the other hand, it can almost deify a brew in a way, giving it gargantuan and mythic qualities. When it come down to it, it’s just water, yeast, hops and grain. It’s not the Holy Grail. There was a time not that long ago when I did my damnedest to make it to every bottle share or tasting in hopes of tasting a white whale or something super rare. My mentality’s changed since then, settling into the ol’ “It’s just beer” groove. If I don’t have hyped beer A, I’ll likely have hyped beer B at some point, or some beer equally as good that has no hype surrounding it.

That brings me to the second question …

What does it mean if a beer doesn’t live up to the hype?

I’m going to get into this by delving into two different experiences with two massively hyped beers: Russian River’s Pliny the Elder and Westvleteren 12.

Before I discovered and became involved with beer trading, I participated in the shunned practice of buying beer off eBay. In my defense, I didn’t have a network to traders yet or a sizable cellar, so I didn’t have much to go on and figured just buying it would be the easiest thing. One of the first bottles I bought was Pliny, because 1) I’m a complete hophead and 2) the hype surrounding it had sold me.

It did not disappoint. I shared it with a few friends at a Halloween party last year and everyone agreed it lived up to the hype. This thing is, I hadn’t necessarily hyped Pliny up to epic proportions in my mind. I really wanted to try it, but I didn’t think it would be the end-all, be-all imperial IPA. I was just excited to try it.

On the other side of the spectrum we have Westy 12, which is widely considered to be THE beer to end all beers. I was lucky enough to come across bottles during my honeymoon in Brussels, Belgium earlier this year. In my review, I said this regarding the hype surrounding Westy 12 and whether it is the best beer in the world:

It’s a very subjective question and not one that’s easily answered. What I think is that the lure of Westvleteren beers creates a manufactured importance, and people certainly get caught up in the hype. It’s hard to live up to the expectations you have in your head.

That being said, Westy 12 – as well as Blond and 8 – are truly phenomenal beers. Is Westy 12 the best beer I’ve ever had? No. Is it one of the best beers I’ve ever had? Absolutely. Is it the best quad I’ve ever had? It’s a definite contender.

Westy 12 certainly didn’t disappoint me, that much is certain. But I absolutely got caught up in the hype and lure of the beer, and maybe at the time I had convinced myself it was a better beer than it actually was.

You'll never get this! But that's OK.

You’ll never get this! But that’s OK.

With Westy 12 getting (legal) distribution in the U.S. for the first time, I’ve had a lot of people ask me if it’s worth shelling out $90 for six bottles and two glasses. If you have some extra cash and want to treat yourself, I say go for it. Save the extras for bottle shares and people will really appreciate it.

However, that $90 might better be spent on bottles of St. Bernardus Abt 12, or Straffe Hendrik Quad, or Rochefort 10. They’re all Belgian quads, they’re just as good as Westy 12, they’re available everywhere and they’re pretty affordable.

And the best part? They’re not hyped at all, and a lot of times, those are the beers that deserve the most attention.

On Hashtag Holidays

If you follow me on Twitter, you may have seen my commentary last Thursday regarding the idea of what I’ve dubbed “hashtag holidays” within the beer community. During the past couple years, such holidays – #IPADay, #StoutDay, #SourBeerDay – have spread like wildfire. These “events” were created as a means of spreading the word about respective styles and creating new craft beer fans by introducing them to “misunderstood” styles of beer.

What these days actually do is serve as a way for people who are already fans of the style to enjoy a an IPA or a stout or a sour, and in the process earn an Untappd badge. (Guilty as charged, by the way.) They’re marketed as days to help bring people into the flock and give people the chance to really appreciate a specific style.

The thing is, these styles that are marketed as “misunderstood” are pretty well known already. IPAs and imperial/double IPAs are one of the most popular styles in craft beers. EVERY brewery has an IPA and people go nuts whenever rare or small-release DIPAs come out. Same goes for stouts, which are also incredibly popular. Clearly the people who create these days haven’t seen the lines for a Hunahpu Day, or a Dark Lord Day, or a Sexual Chocolate release.

Are these made-up celebrations effective in hooking new people? There’s no evidence to suggest that. I’m sure somebody gets their friend to try the respective style on its respective day, but there’s nothing to show these days do anything to convert people en mass.

Here’s what CraftBeer.com said about this year’s IPA Day:

IPA Day is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. IPA Day is opportunity for all breweries, bloggers, businesses and consumers to connect and share their love of craft beer. It is an opportunity for the entire craft beer culture to combine forces and advocate craft beer through increased education and global awareness.

Here’s my thing: Don’t people do this every day already? Twitter, Facebook, blog posts … they’re all ways of helping to spread the word already. There’s already a wealth of awareness of these styles.

So what’s the point of creating and pushes these days? In my opinion, boosting the egos of their creators. If you want to come up with a random hashtag related to beer, go for it. It’s an innocuous gesture and no one gets hurt in the process. But what irks me is when people market one of these fabricated celebrations and then can’t handle criticism of them. If I go on Twitter and say I think a fabricated holiday is stupid, so what? Ignore me. It’s easy enough. But to berate someone and then go on to insult them is so self-righteous and shows a lot of highfalutin self-worth.

Being an Internet celebrity doesn’t make you special. It doesn’t make you any more important than the countless other numbers of beer bloggers, reviewers, tweeters and so on. I like to drink beer and write about it. That’s it. I don’t think I’m any more important than the next guy, and I sure wouldn’t have the ego to think I can designate beer-specific days and not have people think it’s a ridiculous concept.

As a certain “craft beer evangelist” behind one of these days said on Twitter last Thursday, “Some people think that social media … gives them this false sense of power and security.”

Isn’t that the truth.

On Bottle Shares

About a week ago, a group of my friends and I got together to welcome another friend back to town the only way beer geeks should: With a massive, all-day bottle share. With the temperatures in South Carolina rising, it was a perfect opportunity to bring new and old friends together on the porch to share in the fun.

The visting friend was down from Connecticut and brought some Northeastern goodies: Treogs’ Nugget Nectar, The Alchemist Heady Topper and a wealth of stuff from New England Brewing – where he works part time – including Imperial Stout Trooper. A local beer geek broke into his stash and brought out plenty of goodies as well: Russian River Supplication/Redemption/Consecration/Sanctification, Cigar City Marshal Zhukov’s Imperial Stout and Guava Grove and lots more.

It was, in short, a good day.

It was also ironic timing since the day before, I was visiting a friend in Atlanta when the subject of bottle shares came up. In his mind, his stash – which I found really impressive – was weak compared to his super beer geek friends. He told me when he went to bottle shares, he felt like he wasn’t pulling up his part of the bargain and that others may feel underwhelmed.

That got me thinking: What, exactly, is the point of a bottle share?

To me, if you’re sharing your stash with a group of friends in an attempt to show off in favor of introducing people to something they might not try otherwise, you’re doing it wrong. Bottle shares are a time for beer geeks to get together, commiserate and pop open a few (dozen) bottles of really great beer. Everyone has a different palate and picks up on things the person next to them might miss. Maybe you can introduce someone to something new, or a style they might not be familiar with, or something they might not have enjoyed in the past. But first and foremost, it’s about sharing great beer with great people.

At this point, I have yet to participate in a bottle share with a beer snob. I haven’t been around anyone who has showed off their beer with an air of superiority, or scoffed at what someone else was pouring. No one has been stingy with pours. No one has refused to let someone try something. No one has kept a secret stash. Everyone has been open and willin

Which brings me back to that Sunday. Looking at the lineup – I’ve posted a couple photos below – I was amazed at how much good beer I was able to try, and how many things I was able to mark off my to-drink list. But what was even better was the people I was with.

Around midnight, when I was heading out and saying my goodbyes, the visiting beer geek gave me more to take home, including a pack of Nugget Nectar and a bottle of Heady Topper (which was one of the best IPAs I’ve had). Another friend refused to trade with me, not because he wanted to keep something for himself, but because he didn’t want me to lose something of mine when I could just drive across town and drink with him sometime.

Sharing really is caring.