North Charleston’s Frothy Beard Brewing Co. has struck a major partnership with a local political communications firm, a deal that will eventually lead to a new and expanded facility for the three-year-old brewery.
On Thursday, the brewery announced its new partnership with Push Digital, a Charleston-based and nationally recognized political firm. The deal will bring Push CEO Wesley Donehue on as a business partner along with brewery founders Michael Biondi, Steve McCauley and Joseph Siconolfi. Push’s financial investment in the brewery also means a new and expanded facility for Frothy Beard and in turn more presence in the market. Details of the investment, including the size and location of the new brewery, weren’t announced.
“Frothy has a dedicated following from beer geeks who are looking for something completely different. Now we’re going to be able to expand not just that following, but also many beer drinker’s taste buds,” Biondi said in a release. “We’re passionate about brewing beer that you just can’t find anywhere else. With Wesley on board, we will be producing a whole lot more beer while giving Charleston residents and visitors a fun brewery adventure.”
In addition to recently moving his firm from Columbia to Charleston and acting as the chief digital strategist for Florida Sen. Marco Rubio’s presidential campaign, Donehue has been one of the driving forces behind improving South Carolina’s craft beer laws in recent years. Behind the scenes, he’s worked to help advance both the Pint Law and the Stone Law, and through Push Digital has worked to amass public support for improving laws for the state’s brewing industry.
“All I can say right now is we’ve invested in Frothy Beard Brewing Co., we’re a partner, we own a brewery and this is some really, really exciting news,” Donehue said in an announcement video.